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FEATURED AUTHOR
Leonardo Padura
Leonardo Padura Leonardo Padura just released his masterpiece THE MAN WHO LOVED DOGS about Trotsky's assassination...
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UK Nike Roshe Run Mens and Womens,Cheap Nike Roshe Run Online Store,55% off

When asked to think of a famous brand most people might think of something like McDonald's olden Arches? The Nike roshe run woosh? or Disney's agic Kingdom Castle? While these logos might be the most visible and memorable part of a company's brand, they are just a part. A brand is so much more than a memorable logo. McDonald's, Nike roshe, Disney, they all understand the secret of strong brands secret we are about to share. A company's brand is the communication of everything they are and stand for at every consumer touch point. And I do mean every touch point. From print ads to logos, radio jingles, letterhead, P-O-P displays, business cards and web-sites. Nothing can be left out of your branding system. Consider Nike roshe run womens. When selling a business, the value is based on several factors. There is real estate, furniture, vehicles, inventory; lots of things that you might consider the business?assets. However one of the most valuable assets any business has is often referred to as wood Will?or blue Sky? Nike roshe run mens is the intangible asset that really makes a business valuable. In other words, its BRAND. Good Will consists of a variety of things. First and probably the most important is public perception and customer loyalty. That loyalty is built on an emotional bond between the consumer and what your business offers. Your brand then has to embody everything that your customer's emotional bond is built on. Let's look again at Disney. When I think of the Magic Kingdom Castle, I remember family vacations as a child, I think of the Disney Sunday night movie we used to watch. I also think of all the videos and DVD's my children watch today. There are lots of positive emotions and memories all tied up in that castle. Now that's BRAND POWER! well orchestrated brands have depth and richness. They are like personalities, in that the best of them are made interesting and beautiful by a unique blend of interesting and beautiful component parts. It is only in the harmony of the whole that the brand lives.?
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